Abbotsford Wins Prestigious Travel Trade Award

26th Apr 2016

Abbotsford, the home of Sir Walter Scott has won an Award of Excellence based on customer feedback.

The award was given by Irish coach tour operator, CIE Tours International, which recognises the quality of the UK’s hotels and visitor attractions by awarding an Excellence Award to those who have received more than a 90% customer satisfaction rating.

For the past two years, Abbotsford has earned an Excellence Award, which this year was based on the feedback of 12,000 visitors CIE brought to the UK last year.

CIE launched its UK awards four years ago, replicating its long running awards in Ireland. Since then, the numbers of venues and attractions achieving a higher than 90% satisfaction rating in the UK, has grown from 32 to 59.

Last week’s award ceremony was held at Edinburgh Castle and was attended by Abbotsford’s newly appointed Travel Trade Specialist, Yvonne Wagoun.

Elizabeth Crabill, Managing Director of CIE Tours International commented:
“We anticipate that demand for our UK tours will grow considerably this year, demonstrating the significance and growing appeal of Britain’s heritage to visitors.”

“Our Awards are well recognised and hugely respected in Ireland,” continued Elizabeth Crabill, “and it is gratifying to see that the same has happened so quickly in the UK. The increase in the number of awards reflects how providers have embraced our quality focus and that overall quality levels are increasing, which is great for our customers and the overall industry. Our visitors from North America are accustomed to very high levels of service in hospitality and to achieve an above 90% rating from them is very meaningful.

CIE Tours brought 12,000 visitors to the UK in 2015, accounting for 100,000 bed nights. The company is working with 200 tourism partners across the Country.

Giles Ingram (CEO Abbotsford) said of the award:
“The team at Abbotsford pride themselves on ensuring that all of our visitors take away a piece of the great Sir Walter Scott’s legacy and enjoy a flavour of his conundrum castle. We are over the moon that we have been recognised by CIE with this prestigious award and look forward to welcoming more of their visitors into the future”

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